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Saint-Gobain: launches new global brand campaign

(CercleFinance.com) - Saint-Gobain today announced the launch of its new global brand campaign "New World", which aims to establish the group's vision as the world leader in sustainable construction.


The new campaign aims to demonstrate how Saint-Gobain's materials and solutions are transforming construction to make it more sustainable, resource-efficient, circular, less carbon-intensive, more efficient and more competitive.

Saint-Gobain says its solutions make it possible to drastically reduce the 40% of CO2 emissions linked to the construction sector, to preserve natural resources and to address the challenges of rapid urbanisation in emerging countries, which require fast and efficient construction.

These announcements seem to have gone unheeded, with the share down about 5% this lunchtime.


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