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Kering: Gucci signs LT partnership with Chargeurs

( - Chargeurs Luxury Fibers has signed a long-term partnership with Gucci (Kering group) for the supply of NATIVATM responsible wool, illustrating the profound change in its business model towards high value-added services.

The agreement also includes an investment, by Gucci, in the NATIVATM Regenerative Agriculture programme, which enables a positive impact on the environment, notably through improving soil quality, reducing the carbon footprint of the business and promoting biodiversity

It also includes a commitment to support livestock farms developing regenerative agriculture, as well as rural communities through long-term social programs.

After winning over numerous brands, the NativaTM label demonstrates its ability to meet the multiple CSR requirements of one of the world's most prestigious luxury brands, and to support it in reducing its carbon footprint. CLF has thus established itself as a key player in responsible sourcing for the fashion and luxury industries.

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