Michelin: partnership with TripAdvisor and LaFourchette

(CercleFinance.com) - Le Guide Michelin, TripAdvisor and LaFourchette have signed an international strategic partnership.


The former is teaming up with TripAdvisor and LaFourchette to provide users with access to a wider choice of quality restaurants worldwide.

"Michelin and TripAdvisor, with its subsidiary TheFork (LaFourchette), have entered into a content and licensing partnership to combine the gastronomic selection expertise of the Michelin Guide with the power of TripAdvisor's large customer audience and TheFork's advanced booking service."

"By combining the Michelin Guide's unique restaurant curation and selection criteria, with TripAdvisor's comprehensive travel planning platform, we will be able to make the Michelin Guide's selections accessible to a much larger number of diners around the world," it added.


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