L'Oréal: invests in Korea's Borntostandout

(CercleFinance.com) - L'Oréal announces the participation of its BOLD corporate venture capital fund in a Series A financing round led by US venture capital fund Touch Capital, for the benefit of Borntostandout, a Korean luxury fragrance house.


Through this investment, the company will benefit from L'Oréal's expertise in international brand development, while Touch Capital will provide strategic insights to strengthen the brand's position in global markets.

This round of financing will also enable Borntostandout to accelerate its physical expansion, particularly in Europe and the United States, while redefining the olfactory discovery experience through innovative retail concepts.


Copyright (c) 2025 CercleFinance.com. All rights reserved.