L'Oréal: minority stake in Japan's Sparty

(CercleFinance.com) - Through its venture capital fund BOLD, L'Oréal has announced the acquisition of a minority stake in Sparty.

This Japanese start-up specialises in direct-to-consumer distribution of personalised beauty products.

Note that this investment marks L'Oréal's first venture capital operation in Japan.

Based in Tokyo, this company has developed brands such as Medulla in hair care, or Hotaru in skin care.


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