Carslberg: supplier of the Tour de France with Tourtel Twist
(CercleFinance.com) - The French no-alcohol beer brand Tourtel Twist, a unit of Danish brewer Carlsberg, has signed an agreement to become an official supplier of the Tour de France until 2025.
Since its launch in 2015 by French brewery Kronenbourg, Tourtel Twist has become the number one non-alcoholic beer in France.
Tourtel Twist has a third of the market share of alcohol-free beer in France and has seen surprising volume growth of 23% in 2021.
"Tourtel Twist is very proud of this three-year partnership which illustrates the exceptional development of the brand," says Anders Roed, CEO of the Kronenbourg Group.
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