Zalando: launches new holiday campaign

(CercleFinance.com) - German online fashion retailer Zalando said that it has launched a new holiday campaign, aiming to create "positivity" and "optimism" amid the second wave of the Covid-19 pandemic.


The ad campaign - which was launched on 1 November - will run for two months in all 17 of Zalando's European markets, the company said.

The move kicked off with an initial tease phase, revealing unbranded murals in highly-visible urban locations. They show two figures in an embrace, where the second person is missing and the question "Will We Hug Again?" is being asked.

The blitz will then cover all advertising, digital and social channels, including a film shot music videos director Haycock with the music of Franck Ocean, Zalando said.

The campaign was created in collaboration with creative agency Anomaly Berlin.

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