Lindt: to bring charm offensive to Chicago this fall
(CercleFinance.com) - In a bid to introduce Midwesterners to the pleasures of Swiss chocolate, Lindt plans to distribute one million of its Lindor truffles in Chicago this autumn.
From 12 September to mid-October, the Swiss premium chocolate maker will offer people its milk chocolate truffles at beaches, parks and arts, music, food, beer and wine festivals, in its biggest sampling program to date.
The samples will also be distributed in the Millennium Park, which is the largest public park in the town, as well as at the Wrigley Field baseball stadium, Lindt said.
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